To understand how I work, here are the key chapters of my story:

I studied Philosophy and German Philology in Berlin and spent over a decade immersed in the city’s creative, agency and techno scene. In 2015, I joined the Jung von Matt Academy and started my career as a copywriter at Jung von Matt, followed by roles at Scholz & Friends, Super an der Spree and VCCP.

In 2017, I took seven months to travel the world. When I returned, I knew freelancing was the right path. I went independent early and landed major projects from the start. Winning pitches, shaping positioning and distilling the essence of brands quickly became my signature.

After four years of freelancing, I founded my own agency in 2024, focused on social recruiting for German industrial clients. Running it meant taking full responsibility across sales, operations and finance. It was intense, fast-paced and valuable — but it also made one thing clear:

I’m not here to run operations.
I’m here to bring clarity.

What I do best is stepping in as a creative fixer and strategic sparring partner — cutting through complexity, uncovering what truly matters and turning it into sharp narratives that hold up in high-stakes conversations.

That’s where I stand today: back to the essence.

Outside of work, I’m drawn to movement and contrast — from sports to long nights of dancing, from cooking to exploring cultural scenes across cities. I’m currently based in Cyprus, with strong ties to Berlin and an international way of living and working.